Valerie Loh is a user experience designer, image curator, frontend developer, copywriter, and entrepreneur in Singapore

Deliveroo Performance Ads

These are sample Deliveroo mobile performance ads for the pre on-site interview with Liftoff

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Fresh Food Fast

We explored using alliteration to convey a sense of speed. We also selected bold imagery of fresh produce to challenge the belief that food delivery is only about sad pizzas and bland food.

 
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10,000 choices, 1 app

There are over 10,000 restaurants on available Deliveroo’s platform in the UK. We created a rapid animation of close-up shots of various cuisines to illustrate the sheer variety Deliveroo promises.

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Just an app away

Most people believe that steak is a dish that can only be enjoyed in a restaurant. Yet, Deliveroo’s motto is “restaurant food, delivered”. With Deliveroo, fancy dinners are just an app away.

 
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Your meal, anywhere

Breakfast in bed, Healthy lunches at your desk. Fancy dinners without stepping out of home. These ads can served singularly or as a full unit to target consumers during different times of the day.